Share what matters to you
A quick intake to rank your values and rate how each area of your life feels right now, so your coach knows you from day one.
Tend to what matters.
Designed by a real coach and powered by AI, so it's there whenever you need it at a fraction of the cost.
Free for 14 days, no credit card.
Takes about 5 minutes.

Two more action items until it blooms. 🌸
You
I've done all the “right” things and still feel stuck.
Tend
That's a lot to carry, and you're not alone in it. Whose version of “right” have you been following?
Sound familiar?
Everyone on LinkedIn seems to have it figured out except you.
Your friends are getting engaged and promoted while you're still deciding what you want.
Sunday nights come with a knot in your stomach.
You want something to change but can't name what yet.
How it works
A quick intake to rank your values and rate how each area of your life feels right now, so your coach knows you from day one.
Untangle a decision or brainstorm what's next with a coach who asks the right questions. Your first 14 days are free.
Choose one action item you'll actually follow through on, and Tend checks in to see how it went.
Your first intake, finished conversations, and completed action items help your garden grow.
What you'll walk away with
Know what you actually want, in your own words. Tend won't hand you a dream job. It asks the questions that help you find it.
One small action item each time, with a check-in on how it went.
A garden that grows as you follow through, even when the big picture still feels fuzzy.
What makes Tend different
Your goals, your values, and what you said you'd do yesterday.
Built on a real coach's method and questions, so there's no prompting or setup on your end. Just answer a few quick questions and start.
One resource at a time, picked by a coach, with how to use it. Less input, more doing.
Talk as long as you need. Every session ends with one small action item, and the next one starts there.

Built by a real coach
I'm an ICF coach with 6+ years in university career development. I've heard the same story from hundreds of young professionals: they did all the "right" things and still don't feel fulfilled. Most couldn't afford coaching, so I built Tend to make it more accessible. Tend asks the questions I'd ask and keeps you accountable to the choices you make. You decide where you want to go, and Tend helps you get there.
Kate Strohl
Pricing
$19 per month
after your 14-day free trial
Get started freeFree during our beta. Payments start after the pilot.
Your reflections are private, and we never sell your data.